AI Overview
Google's AI-generated summary that appears above traditional organic results for many queries. AI Overviews cite source URLs and can dramatically shift click-through rates. KT360 stores every AI Overview snapshot including cited sources.
Glossary
SEO & rank tracking glossary.
Plain-English definitions for the terms you meet inside Keyword Tracker 360 and across modern SEO.
Average position
The mean rank of a URL across a set of tracked queries or a time window. Useful for trend reporting, but hides individual keyword movement — always pair with rank distribution.
Cannibalisation
When multiple pages on the same site compete for the same query, causing Google to flip between them and depress overall performance. KT360's URL-level tracking surfaces cannibalisation the day it starts.
CTR (Click-through rate)
Percentage of impressions that result in a click. Best sourced from Google Search Console and blended against tracked rank position to spot underperforming pages.
DataForSEO
The SERP data provider that powers KT360's rank checks. Provides live top-100 organic results plus all SERP features from any location Google indexes.
Featured snippet
The boxed answer at the top of some SERPs, typically pulled from a top-10 ranking page. Owning a featured snippet often doubles CTR for the query.
GSC (Google Search Console)
Google's first-party console for search performance data. Impressions, clicks, CTR, and average position, sampled and anonymised. KT360 imports GSC data to blend against tracked rankings.
Keyword difficulty (KD)
A 0–100 score estimating how hard it will be to rank in the top 10 for a keyword. Based on the domain authority, backlink profile, and content quality of currently ranking pages.
Local pack
The 3-result map + business listing block shown for queries with local intent. The single highest-value SERP feature for local businesses.
People Also Ask (PAA)
Expandable question boxes that appear on many SERPs. A rich source of long-tail keyword and content-topic ideas.
Rank tracking
The daily practice of checking your Google position for a defined set of keywords across specified devices and locations. The foundation metric of SEO reporting.
SERP
Search engine results page. In modern SEO, a SERP is much more than 10 blue links — it includes AI Overviews, featured snippets, PAA, video packs, image packs, local packs, and knowledge panels.
SERP feature
Any non-standard SERP element: AI Overview, featured snippet, PAA, video pack, image pack, local pack, sitelinks, and more. Feature ownership is often more valuable than a #2 organic position.
SERP volatility
A measure of how much SERPs are shifting across a niche or location. High volatility usually signals an algorithm update or index refresh.
Share of voice (SOV)
The percentage of tracked-keyword visibility owned by a domain, weighted by search volume and position. The clearest single number for competitive positioning.
Zero-click search
A search that ends on the SERP without a click, typically because an AI Overview, featured snippet, or knowledge panel answered the query.
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