Know whether it's you, your niche, or Google.
Keyword Tracker 360 scores SERP volatility every day across the keywords in each project — so you can tell an algorithm-wide shift from a site-specific problem without waiting for third-party 'weather' reports.
Volatility that's actually about your niche
Generic SERP weather trackers tell you the whole web is moving. That doesn't help. Keyword Tracker 360 computes volatility per project — using the keywords you actually track — so a spike means the SERPs you care about are changing, not that some unrelated vertical is.
Project-scoped scoring
Each day we compare every tracked keyword's top-10 SERP against the previous day. Top-10 churn is measured with a Jaccard-style set distance and combined with the average change in your own position across the keyword set. That gives you a single daily score anchored to your project, not a generic industry-wide number.
Post-mortems with receipts
Every historical snapshot is preserved, so when a volatility spike passes you can pull up which keywords moved, which competitors took your positions, and which SERP features appeared or disappeared. Perfect for writing up the algorithm update for your team or client.
Frequently asked questions
Ready to run rank tracking like an operator?
Spin up a project in under two minutes. Import from GSC, add competitors, and watch the SERP move.